OB Sports Golf Management announced a partnership with Play18 Solutions, a multi-faceted, fully integrated marketing solutions company. Play18 Solutions allows semi-private, resort and daily fee golf courses to efficiently drive rounds and revenue while retaining control of their pricing structure and customer data, resulting in increased profitability and customer management.

 “We were searching for the “Best in Class” POS/Tee Time system to help us increase rounds and maximize revenue,” said Phil Green, COO and Principal of OB Sports Golf Management. “Play18 Solutions’ data-driven system and marketing partnership with Sports Illustrated Golf Group tipped the scales in their favor.”  

Play18 utilizes a combination of a cloud-based reservation system, integrated POS and online business intelligence for dynamic pricing, coupled with an extensive complement of digital marketing tools, to capture customer and sales data resulting in highly effective, targeted marketing campaigns. 

Unlike other industry providers which encourage courses to increase the number of premier tee times at dramatically reduced prices, Play18 Solutions uses a performance-based pricing structure, allowing courses to keep their pricing structure intact and create a higher number of times to be booked further in advance rather than at the last minute.

“Play18 Solutions provides much-needed remedies to problems that have crippled the golf industry in recent years,” said Brett Darrow, founding partner and CEO of Play18 Solutions and founder and former CEO of GolfNow. “With Play18 Solutions, our courses regain control of pricing, customer data and substantially increase their marketing effectiveness while protecting their brand.”

Play18 Solutions entered into a marketing and commerce pact with the Sports Illustrated Golf Group (Golf Magazine, SI Golf Plus, Golf.com) which allows Play18 Solutions to become the official Tee Time service provider for Golf.com, the most visited golf website in the world. As part of the collaboration, the SIGG will provide marketing support for both Play18 Solutions and its golf course clients via its portfolio of print, digital, mobile and tablet products.

“The system helps us promote brand integrity, enhances revenue management capabilities and personalizes direct customer-to-club communication, “said Dale Moseke, Vice President of Sales and Marketing for OB Sports. “Add all this to the exposure provided by Golf.com and Sports Illustrated’s Golf Magazine, and the value of Play18 becomes clear.” 

OB Sports Golf Management is a diversified, golf-oriented company with a long history of success in the golf industry. 

For more information about OB Sports Golf Management, visit www.obsports.com, call 480.948.1300.