Native Arizona resident and a long-time golf industry trailblazer, Tom Colceri, announced the launch of a new consulting firm – Big Picture Consulting. An alternative to large management companies, Colceri’s firm energizes golf clubs and related businesses with holistic sales strategies and expands their sales force by infusing the entire staff with a winning, team-oriented culture.

“Most clubs don’t need all the services of a large management company and certainly don’t want to spend a lot of money, risk losing control of their club, or lose special staff members,” said Colceri. “Clubs typically make one person responsible for sales with limited tools and budgets, while failing to realize that every employee is able to engage in the health and sustainability of the club. Unlike most consultants who walk away after evaluations, leaving clients to their own devices, we offer additional services.  We roll up our sleeves and collaborate on a plan of action to make sure each manager and employee work as a team. We also make sure that they have all the tools needed to meet new goals and objectives. That’s key in delivering measurable results to the bottom line. That’s the Big Picture.”

“Tom’s ability to convey his ideas in a positive and productive manner, while offering measurable key performance indicators, is a skill I have taken with me into senior management roles and continue to develop with his support as a friend and mentor,” said Ryan Hyland, Sr. Regional Manager, Latin America, TaylorMade-adidas Golf. 

Prior to Big Picture Consulting, Colceri joined the OB Sports Golf Management team as vice president of business development.  Before that, he served as the director of sales for Silverleaf Club in Scottsdale, Arizona.  

Colceri was a member of the Desert Mountain Properties executive team where he coordinated special projects for the six-course facility. He was also the original project coordinator and owner’s representative for Quintero Golf and Country Club in Peoria, Arizona.

Colceri was the vice president for the golf course design firm Graham & Panks International. He also was a golf professional and sales manager for Marriott Corporation at Camelback Inn. Colceri served on the Southwest Section PGA’s Board, was past president of the Golf Industry Association, PGA National Committee member, and is currently a Golfweek course rater. He played golf collegiately at Florida International University, where he earned a Bachelor of Science degree.

For more about Big Picture Consulting, visit www.BigPictureAZ.com or call 602.818.8310.